1. Analyse & guide
A strong brand can be an incredible tool to help you achieve your business goals. We work with you to analyse your priorities and consider the challenges that lie in your path. We will help you build a solid brief to steer our creative work, ensuring we navigate the obstacles you face and maximise the chances of success. We create bespoke projects to suit your organisational needs. This lays the foundations for great results and lasting impact. It’s an often-overlooked and undervalued part of the creative process.
2. Investigate & research
Positioning your brand requires an exploration of the landscape you hope to occupy and your competition, as well as an understanding of the people you hope to engage. We uncover the values and qualities that make you special, then build a structured, compelling and consistent message to differentiate and define you.
3. Conceive & create
Exploring options and creating solutions is seriously fun. We involve you in the process, sharing our concepts and showing you how our ideas might play out. There are no hidden steps – just rigorous creativity. You get to see our working, follow our thought process, and play an active role in how our ideas develop.
4. Refine & resolve
Once you select a creative direction we move towards delivery. We develop and hone every detail of the identity: typography, copy, imagery, illustration, moving image – it depends on your project. We ensure a great idea translates into a ready-to-use, high-quality brand, equipped to deal with life in the wild.
5. Deploy & support
No two organisations have the same requirements. We tailor what we deliver to ensure you have the tools you need. It might be toolkits, logo files, templates documents, guidelines, media packs, digital assets – the possibilities are infinite. We work with you to deliver assets that empower and enable, and we provide ongoing, hands-on support when it’s required.