Elevate Children and GPP approached us with an ambitious joint goal: they needed their partners and funders to engage and support their work in advancing philanthropy for LGBTI children globally. Their idea, to use content from a recent research paper and create infographics as a digestible and shareable resource that would connect with their stakeholders and inspire their support.

Whilst this was a component of our final delivery we felt there was a more compelling and emotive approach that could cut through and have greater traction with harder to reach partners.

Using the report as a base we created a short narrative suitable to accompany an animation highlighting the most emotive and compelling reasons to engage with the charities and their recent work.

Animation captivates: it attracts attention and inspires peoples’ imaginations. Good storytelling that conveys powerful ideas can provoke change and create a lasting impact.

Given the global scale and cultural sensitivity of the topic, we wanted to avoid stereotypes associated with particular genders and places. A mixed-media approach enabled us to celebrate the diversity and dynamism of identities amongst LGBTI youth playfully, without being prescriptive. It also provided a unique tactile quality to the overall piece that is immediately recognisable/relatable from wherever in the world it is viewed.