GFCF

Community philanthropy, globally connected

An identity and website to position the GFCF as thought leaders in the field of global community philanthropy.

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Feeding the roots of change

The Global Fund for Community Foundations is the only organisation promoting and building community philanthropy on a global scale. They stand to promote people-led development underpinned by the belief that local people know what they want and need best. Our challenge was to enhance their presence and activity online – first by creating a brand and identity, and second by designing and building a website.

Together are efficient and professional, and have a particular knack for explaining more complicated technical aspects of the work in understandable terms. It was a pleasure working with them, and we’re most pleased with the final results!

Wendy Richardson
Operations & Communications Director

IDEATION

Starting with the sketchpad

Exploring options and creating solutions is seriously fun and we always start with the sketchpad. For GFCF, we needed to convey their central role in a field where complex interwoven connections and relationships help drive the bigger picture of a new, people-led approach to development.

REFINING ROUTES

Developing chosen approaches

Our clients play an active role in how our ideas develop. We want their opinions at every step because we know that it is only with them that we can dig deeper, to bring the key elements of their identity to the fore. We interrogate and refine the strongest concepts to arrive at an identity they can be proud of – one that truly tells their story.

With direct involvement from the GFCF we digitised the concept that spoke to them most – that of global, human connection.

The old logo

Reconnecting identity with values

The GFCF approached us with a desire to revamp their existing identity, which was disconnected from and failed to support the work they do. The task was not to dismantle what existed altogether, but rather remodel it to make it relevant and work harder for them

THE NEW LOGO

Micro & Macro

When we look at things from afar they can often appear simple, tranquil, even if the reality is complex, nuanced. The GFCF identity behaves differently at different scales to reflect the balance between macro and micro scales that the organisation works in.

THE NEW LOGO

Long-form Logo

The New Logo

Short-form Logo

GUIDELINES & COMMUNICATIONS MATERIALS

Brand application

For the consistent application of the brand, we supplied a comprehensive toolkit, including brand guidelines for visual decision-making, templates for annual reports and a logo toolkit.

THE WEBSITE

A global community, online

The GFCF website is the primary application of the new brand. The GFCF needed an online hub to display news stories and resources from the philanthropy space, and evoke conversation with other actors in the field.

From design to prototype to development, our websites are all grounded by a site structure that prioritises the end-user.

It is a platform that celebrates the humanity at the core of the GFCF’s work through dominant photography from the field, combined with an earthy colour palette.