In-stream social media assets
Public Health England approached us to help them name and brand a new digital platform commissioned by all 32 London based NHS Clinical Commissioning Groups, and a majority of London Borough Local Authorities, with support from NHS England and the Mayor of London. The product intends to create the simplest possible routes for people suffering poor mental health to certified, clinically approved mental wellbeing resources by using sophisticated digital marketing and analytic techniques. We supplied a fully worked up spectrum of options both name and visuals for user testing. The resulting mark speaks not only to the technical architecture underpinning the product but also the notion of grown and positivity that comes with better mental wellbeing self-management.