Only Human
Campaign identity and materials
Creating a research-driven, user-tested, campaign hook and identity to support health and care workers with self-care tips and tools during and post lockdown.
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Supporting frontline staff

At a time of significant pressure and change we teamed up with Revealing Reality, the Health Innovation Network (HIN) and Hill+Knowlton to devise a campaign that designs and delivers an accelerated campaign to support staff wellbeing during and beyond the Covid-19 pandemic.


Documenting the process

Developing a creative campaign during lockdown is not straightforward – many of the tools and processes that we would commonly use were not available to us.
Over 8 weeks the collaborative worked at pace to scope, innovate, test and launch the campaign. More information can be found here
Health Innovation Network Resources


Templates & Tools

Staff perspectives needed to be central to our approach in order to ensure the intervention had the best chance of positive impact. Feedback from front-line staff and sector experience informed key changes and iterations of the campaign creative, resulting in a variety of pre-made assets and templates for organisations to take ownership of.


Campaign materials

Combining hand-drawn lettering with illustration, the campaign was friendly and relatable to health and care professionals.

We developed a digital engagement toolkit, including presentation and poster templates and animated assets for social sharing, so that individual organisations and trusts can take ownership of #OnlyHuman.

On top of this, we delivered physical branded assets including lanyards, badges and pens to draw attention to the campaign.

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