At a time of significant pressure and change we teamed up with Revealing Reality, the Health Innovation Network (HIN) and Hill+Knowlton to devise a campaign that designs and delivers an accelerated campaign to support staff wellbeing during and beyond the Covid-19 pandemic.
Developing a creative campaign during lockdown is not straightforward – many of the tools and processes that we would commonly use were not available to us.
Over 8 weeks the collaborative worked at pace to scope, innovate, test and launch the campaign. More information can be found here
Health Innovation Network Resources
Staff perspectives needed to be central to our approach in order to ensure the intervention had the best chance of positive impact. Feedback from front-line staff and sector experience informed key changes and iterations of the campaign creative, resulting in a variety of pre-made assets and templates for organisations to take ownership of.
Combining hand-drawn lettering with illustration, the campaign was friendly and relatable to health and care professionals.
We developed a digital engagement toolkit, including presentation and poster templates and animated assets for social sharing, so that individual organisations and trusts can take ownership of #OnlyHuman.
On top of this, we delivered physical branded assets including lanyards, badges and pens to draw attention to the campaign.