The project began with a comprehensive stakeholder mapping exercise where we teased out what useful communications products and materials would have most impact, informing the content creation, design approach and how we would package the materials.
Our work needed to bring a theoretical model to life. It was an approach and theory of change that had been much discussed but never depicted. It had to be clear, understandable and relatable for internal stakeholders at local and national level.
Our work had to abide by but ‘be creative within’ the strict NHS guidelines – not known for giving designers the room and flexibility to be creative.
Building on our work with NHSmail, the digital first identity used the strapline: ‘Better connected, better care’ to further dynamic iterations
Accelerators, being the name for areas selected for their digital maturity in health service delivery needed to be explained, which we achieved using a series of animated infographics.