NHS ENGLAND
Digital first
NHS England commissioned us to develop a brand, infographics and supporting marketing materials to increase visibility and understanding of the NHS Digital First vision for the future of care.
scroll down
prev
next

THE PROJECT

Embedding a digital first mentality and approach

THE MESSAGE

Digitally enabled care

The project began with a comprehensive stakeholder mapping exercise where we teased out what useful communications products and materials would have most impact, informing the content creation, design approach and how we would package the materials.

THEORY OF CHANGE INFOGRAPHIC

Explaining the ‘what’

Our work needed to bring a theoretical model to life. It was an approach and theory of change that had been much discussed but never depicted. It had to be clear, understandable and relatable for internal stakeholders at local and national level.

NHS GUIDELINES

Working within boundaries

Our work had to abide by but ‘be creative within’ the strict NHS guidelines – not known for giving designers the room and flexibility to be creative.

THE IDENTITY

Digitally enabled care

Building on our work with NHSmail, the digital first identity used the strapline: ‘Better connected, better care’ to further dynamic iterations

ACCELERATOR INFOGRAPHIC

Explaining the ‘how’ with animation

Accelerators, being the name for areas selected for their digital maturity in health service delivery needed to be explained, which we achieved using a series of animated infographics.

TOOLKIT

Communicating the brand

We developed a comprehensive toolkit to help regional teams disseminate information as widely as possible. The toolkit included: event banners, posters, icon sets, social media assets, animations, email signatures, desk talkers, awareness raising stickers, identity guidelines, powerpoint templates, presentation decks, infographics and more.

TOOLKIT

Communicating the brand

We developed a comprehensive toolkit to help regional teams disseminate information as widely as possible. The toolkit included: event banners, posters, icon sets, social media assets, animations, email signatures, desk talkers, awareness raising stickers, identity guidelines, powerpoint templates, presentation decks, infographics and more.

TOOLKIT

Communicating the brand

We developed a comprehensive toolkit to help regional teams disseminate information as widely as possible. The toolkit included: event banners, posters, icon sets, social media assets, animations, email signatures, desk talkers, awareness raising stickers, identity guidelines, powerpoint templates, presentation decks, infographics and more.

TOOLKIT

Communicating the brand

We developed a comprehensive toolkit to help regional teams disseminate information as widely as possible. The toolkit included: event banners, posters, icon sets, social media assets, animations, email signatures, desk talkers, awareness raising stickers, identity guidelines, powerpoint templates, presentation decks, infographics and more.
04
01