THE CAMPAIGN
Are we OK London?
Thrive LDN approached us with a tough brief: create a user-tested brand and identity, supporting London-wide advertising and awareness campaign, website, launch publication, social media assets and event materials. Three months later, the Thrive LDN team, armed with their wish list of deliverables, had smashed their audience reach figures and were beginning to build their activities and programme of user engagement events across the capital with the support and backing of the London Mayor.
THE BRAND
Typography led identity and campaign
Thrive LDN wanted to engage and bring communities across London together. Prompted by a decline in mental health across the capital and an increasing call to put the problem higher up the agenda, Thrive LDN was created to give Londoners a voice. They wanted to be bold, stand out and ask some difficult questions. It made sense to give the movement a strong recognisable visual identity rooted in typography.
POSTER CAMPAIGN
Thrive LDN
Our initial campaign covered many areas of Thrive’s work presenting the viewer with stat-based facts and leading questions pointing towards Thrive’s hashtags and online platforms.
PRINTED MATERIALS
A variety of printed reports
Thrive have a number of workstreams across the capital with a variety of partners. Thrive periodically publishes updates on the impact and outcomes of these programmes for which we create printed and digital publications.
ADDITIONAL MATERIALS
Campaign and collateral
Thrive’s ongoing work results in a variety of branded and non-branded outputs.
THE SIMPLE THINGS
Spread a little joy
We developed a set of action cards. Each prompted a simple action aimed at engaging people with one another and their environment in order to promote mental wellbeing. Each prompt was linked to an action that Thrive LDN were pursuing in boroughs across the capital, and people were encouraged to tweet their actions back to Thrive.
The Londoer
Campaign extension ideas
The Londoer
Campaign extension ideas
THE WEBSITE
Thrive online
The website allows people to sign up to the movement, find out what’s happening in their area and share their views.
WHAT THE CLIENT SAID
I have worked with Together on a series of design requirements for Thrive LDN. Their process is pragmatically thought out and rigorously managed. It is a process that takes the time to deeply understand the requirements of the brief and the expectations of stakeholders and approvers. It is a process that explores the subject matter and underlying concepts in extensive detail, as well as the intended outcomes and reception.
Their design ideas are brave and bold. They encourage and take on board detailed feedback, and never shy away from voicing their opinion if they think I am making the wrong decision (I have no design experience and have greatly appreciated them doing this at times).
Being a public initiative supported by many public services, all their work is tested with stakeholders and Londoners, and must be approved by senior leaders at Greater London Authority, Public Health England, London Councils and Healthy London Partnership. All their work has tested extremely well with the public and sailed through every approval meeting I’ve had.
It is hard to find words that do justice to their end product; it is always of the highest quality and always receives a “wow” reaction. The first project exceeded my expectations, so I have come to expect much more of them since, but still they exceed my expectations.
They have made a name for themselves at Thrive LDN – people can’t wait to see what they produce next.
Dan Barrett
Senior Communications & PMO Lead