Versus Arthritis
Bringing an offer to life
Versus Arthritis have commissioned a variety of animations to increase awareness and engagement across different parts of their offer including an innovative product AVA, the Arthritis Virtual Assistant
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Identity, promotional and explainer materials

Understanding a brand

Having previously worked with Versus Arthritis in a design capacity, they asked us to create a number of motion graphic pieces to promote projects online. As their extensive brand guidelines are less developed for motion graphics they wanted a team who would not only fulfil their communication brief, but also extend their print guidelines across mediums. Starting simply with their work around physical activity, we pushed for increasing creativity within the rules.

Working with Together Creative is a walk in the park. They understand our brand and how we work, they always get back to us as soon as they can, and when we talk they’re transparent and open… Highly recommended.

Patricia Conti | Account Manager at Versus Arthritis

Interested in what our client said?
Read Patricia’s full testimonial

AVA

Bringing a product to life with an identity

AVA is a new virtual assistant which enables people with arthritis to have their questions answered 24/7. Versus challenged us to create an identity for AVA to coincide with an animated teaser which would catalyse customer engagement. It needed to immediately convey two things. First: conversation. Second: that AVA isn’t just a name, it stands for something.

We used a speech bubble icon, synonymous with online chat, and used the brand stack colour sequence to highlight the acronym.

Watch AVA here

Promoting physical activity

Film & Animation

Combining film with animation

Real voices, real impact

The physical activity animation uses raw respondent testimonies with motion graphics in order to form a succinct animated narrative.

ABOUT OUR PROCESS

A look behind the curtain

SCRIPT-FIRST APPROACH

Start with the script

Whether working from a pre-existing document or starting afresh, our copywriters write a script that will succinctly articulate the story you need to tell.

SKETCHING THE STORYBOARD

The visual story

With a written narrative agreed, we explore the visual journey at the heart of the animation that will bring it to life. We do this by working collaboratively from the white board so that ideas can be quickly assessed and edited. We read the script aloud as we draw to ensure the words and visuals work in unison.

CREATIVE DEVELOPMENT

Designed storyboard

Equipped with a sound visual and written narrative, we then translate our sketches into digital form to create a designed version of the storyboard.

CREATIVE DEVELOPMENT

Bringing the brand to life

Our creative work with Versus requires a deep understanding of their brand. All designed frames are cross-examined with the guidelines to ensure they adhere to the in-house standards of VA.

MAKING CHANGES

Client and user feedback

Building the story is an iterative process. That’s why we share our progress with our client and incorporate their feedback at every stage of the process – from the overarching narrative of a static storyboard to the intricate details of the final motion graphic.

OUTPUTS

Final Animation

To date, our outputs for Versus Arthritis tackle diverse subjects intended for audiences of various scales. To cater for this we’ve delivered both snappy, short-form animations for in-stream engagement, as well as richer, long-form animations that serve a more educational function.
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AVA GETS A SISTER

Meet COVA

We produced another identity and animation for their sister product that targeted particular concerns of people with arthritis about the Covid-19 pandemic.

The online communi-tree

Reaching the VA online community

We were tasked with creating an animation to help Versus Arthritis promote their online community. Talking to the team, we quickly realised that the online community is not only a place for support, but a place full of personality too!  We wanted to capture this uniqueness through the online communi-tree analogy which allowed us to represent the multitude of different voices and services found online.

Watch the video here

FULL CLIENT TESTIMONIAL

Working with Together Creative is a walk in the park. They understand our brand and how we work, they always get back to us as soon as they can, and when we talk they’re transparent and open. It makes a big difference to the day to day. We don’t have to chase or send endless emails – they’re attentive and listen to what we want, and let us know what, how and when they’re going to deliver. Then they do what they said they’d do. It makes it simpler, easier and faster to turn jobs around, and I just know they’ll understand exactly what I want. Highly recommended.

Patricia Conti | Account Manager at Versus Arthritis